Founded in Blumenau in 1941, Weise was born from a family tradition in metalworking and built a solid history marked by seriousness, dedication and a continuous commitment to quality.
Throughout its journey, the company has evolved without losing its essence, combining experience, modernization and a commitment to excellence to serve different industrial and commercial segments with reliable solutions and a high standard of finish.
Today, in its fourth generation, Weise continues to strengthen its brand through close customer service, quality manufacturing and long-lasting relationships with customers, representatives and partners throughout the market.
Weise’s history began with the purpose of continuing a family tradition connected to metalworking. This knowledge, passed down through generations, was transformed into a solid, respected company recognized for the quality of its products.
With capability, agility and transparency, Weise serves the needs of different markets, offering metal components that add value, finish and functionality to products across several segments.
In 1941, Weise Tack Factory was founded in Blumenau by Leopold Weise. Driven by the desire to continue a family tradition in metalworking, started by his ancestors in Germany, he transformed knowledge, dedication and courage into the beginning of a history that would span generations.
In its early years, Weise consolidated its production structure with the installation of its first factory. During this period, the company began building its foundation of quality, organization and commitment to customers, strengthening its presence in the regional market.
As production grew, Weise expanded its team and further strengthened its work culture. More than a factory, the company became a place built by people who helped transform dedication, technique and experience into a brand recognized for trust and quality.
The growth of operations led the company to a new phase of expansion. With the enlargement of its physical structure, Weise began serving market demand even more efficiently, maintaining the balance between family tradition, production capacity and continuous improvement.
Over the decades, Weise products followed market transformations and gained space in new applications. Beyond functional use, tacks and metal components became part of decorative projects, showing the versatility of the line and the company’s ability to evolve with trends.
Today, Weise continues its journey with a structure prepared to serve different segments with quality, agility and trust. Maintaining its family roots and commitment to excellence, the company combines tradition and modernity to remain part of its customers’ stories throughout Brazil.
Over the decades, Weise has consolidated its presence in the market through experience, commercial presence and service to different segments of industry and commerce.
